Yosemite
When God (and Brandon Sanders) is your Art Director, you damn well better write some good words. And while Yosemite pretty much can sell itself, Delaware North Companies–the concessioner of the NPS–still needed our help to sell the unique accommodations to vacationers and the meeting space and amenities to group planners.
The ask was for a brochure to send to group planners to generate interest about Yosemite as a corporate event destination. Simple enough. Though, perhaps, a little expected. Our take was to create something a little more tactile. One that wouldn’t end up in a pile on a desk or flung into a file drawer. With that, we designed a mailer that could also function as a self-standing picture frame. Providing planners with all the information they need, as well as a constant reminder of the incredible beauty of Yosemite.
